1. Will there be a balloon drop and confetti storm at midnight?
Answer – Yes, but only at some other random <insert whatever name you like> ballroom party, not at “The Drop.” There isn't a ballroom in Michigan big enough to house what you will be witnessing this New Year's Eve! We’re much cooler than that; we're shutting down streets and setting up shop on top of a building!
2. I was at the event last year and it was a blast. Will it be the same this year?
Answer – Simply put, no. Our goal is to make this year’s event bigger and better. The event has expanded to allow for more revelers and the entire “D” and “The Drop” has been re-engineered once again. Due to its increased footprint and height as well as added supporting elements, we are again shutting down the streets and securing roof-tops to accommodate the growth.
3. Is this event open to the public?
Answer – This event is for everyone. We welcome anyone who would like to come down and celebrate with us. There is no charge for entry to any area surrounding the “The Drop.” Motor City New Year’s Eve - The Drop is dedicated to Detroit and all its surrounding communities.
4. This is your fourth year and you’re expanding again? How can this be happening in Detroit?
Answer – That is an excellent question. New Year’s Eve - 2011 was our inaugural event and we sold out surprisingly fast. In addition, almost 5,000 people showed up to witness the “D” drop at midnight. It was a humble beginning for sure, but it was also the beginning of new tradition. For our second year, the gala sold out even faster and we attracted nearly 10,000 people to witness history in the making again. Last year, we sold out once again and approximately 12,000 people surrounded Campus Martius to help drop the “D”.
For this year we’ve changed things up a bit. Gone is the ticketed gala as all of our efforts are being directed at the larger event outside. Our focus is to provide free entertainment and bring a celebratory atmosphere to downtown Detroit for all to enjoy.
This brings us to our second point and standing philosophy: Be aware of the negatives but focus and amplify the positives. Those in the know - know that Detroit is rebuilding.
5. Your FAQ’s are kind of weird. Are you being serious?
Answer – Yes. We love to have fun here at “The Drop” but at the end of the day we’re not only serious but extremely proud of our city and of this tradition.
For us, good enough is not good enough. We strive for excellence. We strive to put on one hell of a celebration to show the world our proud Detroit spirit! At the end of the day, all of this is for you. Viva Detroit!